The top 3 reasons why YOU need mobile responsive for your business website

Working for a leading web design company, this is a question I get asked regularly from florists across the UK  – “What is mobile responsive and why do I need it?”

I totally agree; it is a minefield out there for online lingo, so when you don’t work in IT all the terminology tends to blend in to one! But if there is ONE phrase you remember let it be Mobile Responsive – and hopefully after reading this blog you will know why.

So what do I mean by mobile responsive? In simple terms it means if a customer browses your website using a smart phone, tablet, PC, laptop or iPad, your site will fit to screen to display in the most user-friendly way for the specific device.

So why do you need it for your business website? With over 50% of all website visits now coming from mobile devices and tablets, customers are turning away from ordering on a PC and instead want on the go ease and convenience. Research has shown that if a customer finds a website hard to navigate, 61% will leave – often going to a competitor that does offer mobile responsive for a great customer experience online.

Don’t miss the chance to engage, gain or retain a customer – ensure your website is mobile responsive today!

Example of a floristPro website in Mobile Responsive format

#1 Customer experience is key

Think back to when you have tried to view a website on your smart phone and you have to spend agesssssssss scrolling across to find the buy button or use the menu? Yep, annoying isn’t it?! 48% of users said if a website doesn’t function on their mobile device it makes them feel that the company does not care for their business – not the impression you want to give your customers!

#2 Improve your Google ranking

As of April 2015, Google now looks at customer usability of a site as a ranking tool. Google wants to recommend the nicest, easiest websites for the customer to use and by seeing you have a mobile-friendly website increases your visibility on search results. This helps push up your ranking over competitors that don’t have a mobile responsive website.

 #3 Drives online sales

Did you know 4 out of 5 online orders are made on a smart phone in the UK? A clear indication times are changing, along with customer needs and expectations. It is vital your website is as user-friendly as possible, so with mobile responsive the customer can easily browse your flowers, see clear images, well laid out text and smoothly buy online.


Here at floristPro HQ we understand the importance of a Mobile Responsive website for both you AND your customers. Which is why when you chose a floristPro website we include Mobile Responsive as part of your new website package at no extra charge.

Talk to us today about we can help you bloom online!

01903 773377 /


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